About Reverb

Deeply rooted within the music and environmental communities, Reverb educates and engages musicians and their fans to take action toward a more sustainable future.

Reverb is a non profit organization founded by environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner.  

• Carbon Neutral Concerts and Venues
  
• Biodiesel for Vehicles and Generators
• Waste Reduction
  
• Biodegradable Catering Products
  
• Recycling
• Green Bus Supplies and Cleaners
  
• Energy Efficiency
  
• Green Contract Rider
  
• Eco-Friendly Merchandise
  
• Green Sponsorship
  
• On Site and On-Line Fan Outreach

• A Festival-like atomosphere erected at each show
• Local and National Non-profits
• Green Technologies
• Fan carbon offset program
• Eco-friendly consumer sampling
• Voter Registration
• Chances to win cool stuff like a solar backpack
• Jumbotron Eco-trivia and tips
• Built to reflect each band’s causes/interests

• National Pool of 200 volunteers with specific concertgoer outreach training and experience
• Greet fans and distribute Reverb Green Info Pamphlet at venue entrances
• Activation of Fan Carbon Offset Program On Site (see below)
  

• Over 80% of a concert’s CO2 footprint is from fans’ commute
  
• Built-in carbon offsets attached to Eco-merchandise item (proceeds to NativeEnergy and Reverb)
  
• Example: Barenaked Ladies Fans neutralized 8.5 MILLION miles of driving in past 6 months through Fan Offset Program

• Virtual Eco-Village / Mini-Site
  
• Facebook
  
• Myspace
• E-blast content