About Reverb

Deeply rooted within the music and environmental communities, Reverb educates and engages musicians and their fans to take action toward a more sustainable future.

Reverb is a non profit organization founded by environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner.  

Greening Services

  • Carbon Neutral Concerts and Venues
  • Biodiesel for Vehicles and Generators
  • Waste Reduction
  • Biodegradable Catering Products
  • Recycling
  • Green Bus Supplies and Cleaners
  • Energy Efficiency
  • Green Contract Rider
  • Eco-Friendly Merchandise
  • Green Sponsorship
  • On Site and On-Line Fan Outreach

Reverb Eco-Village

  • A Festival-like atomosphere erected at each show
  • Local and National Non-profits
  • Green Technologies
  • Fan carbon offset program
  • Eco-friendly consumer sampling
  • Voter Registration
  • Chances to win cool stuff like a solar backpack
  • Jumbotron Eco-trivia and tips
  • Built to reflect each band’s causes/interests

 

 

Volunteer Coordination

  • National Pool of 200 volunteers with specific concertgoer outreach training and experience
  • Greet fans and distribute Reverb Green Info Pamphlet at venue entrances
  • Activation of Fan Carbon Offset Program On Site (see below)




 

Fan Carbon Offset Program

  • Over 80% of a concert’s CO2 footprint is from fans’ commute
  • Built-in carbon offsets attached to Eco-merchandise item (proceeds to NativeEnergy and Reverb)
  • Example: Barenaked Ladies Fans neutralized 8.5 MILLION miles of driving in past 6 months through Fan Offset Program

Online Outreach

  • Virtual Eco-Village / Mini-Site
  • Facebook
  • Myspace
  • E-blast content

 

 

 

Click here to learn more about Team Reverb.