About Reverb

Deeply rooted within the music and environmental communities, Reverb educates and engages musicians and their fans to promote environmental sustainability. 

Reverb is a non profit organization founded by environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner.  

Born from the success of Bonnie Raitt's "Green Highway," Reverb works closely with and is mentored by the ARIA Foundation founded in 1998 by Bonnie's manager Kathy Kane.

• Carbon Neutral Concerts and Venues
  
• Biodiesel for Vehicles and Generators
• Waste Reduction
  
• Biodegradable Catering Products
  
• Recycling
• Green Bus Supplies and Cleaners
  
• Energy Efficiency
  
• Green Contract Rider
  
• Eco-Friendly Merchandise
  
• Green Sponsorship
  
• On Site and On-Line Fan Outreach

• A Festival-like atomosphere erected at each show
• Local and National Non-profits
• Green Technologies
• Fan carbon offset program
• Eco-friendly consumer sampling
• Voter Registration
• Chances to win cool stuff like a solar backpack
• Jumbotron Eco-trivia and tips
• Built to reflect each band’s causes/interests

• National Pool of 200 volunteers with specific concertgoer outreach training and experience
• Greet fans and distribute Reverb Green Info Pamphlet at venue entrances
• Activation of Fan Carbon Offset Program On Site (see below)
  

• Over 80% of a concert’s CO2 footprint is from fans’ commute
  
• Built-in carbon offsets attached to Eco-merchandise item (proceeds to NativeEnergy and Reverb)
  
• Example: Barenaked Ladies Fans neutralized 8.5 MILLION miles of driving in past 6 months through Fan Offset Program

• Virtual Eco-Village / Mini-Site
  
• Facebook
  
• Myspace
• E-blast content