"What is Reverb?" Reverb and Barenaked Ladies bring you "Barenaked Planet" for the first time on this tour, encompassing all of the eco-efforts to minimize the tour's "footprint" on the earth. Founded in 2004 by Guster guitarist/vocalist Adam Gardner and his wife Lauren Sullivan, Reverb is a non-profit organization that seeks to raise awareness and support for the environment through building upon the powerful connection between musicians and their fans. Born from the success of the "Green Highway" Eco-Village created by musician/activist Bonnie Raitt and manager Kathy Kane, Reverb links touring bands and their audiences to environmental issues and organizations via an interactive eco-village on site at each concert, while simultaneously greening the tour and the music industry at large. Reverb has recently toured with: Dave Matthews Band, Jack Johnson, Bonnie Raitt, Avril Lavigne, Alanis Morissette, Guster, O.A.R., String Cheese Incident and more.